Has writing for your blog become a dreaded chore? Feeling left behind while your blogging competitors are passing you in the SEO race to the top of the search results? Are your old blog posts gathering dust while you sweat over what to write about next?
What you need is a new way of looking at a well-traveled road!
Recently, Arment Dietrich, Inc.’s Gini Dietrich shared 10 Content Ideas that Generate Comments and Shares that got my creative juices flowing again.
I’ll add a few more blog post ideas to Gini’s list:
1) Interviews with people your target audience would like to hear from.
Our target audience is brands, nonprofits, and businesses who want to use blogging and social media to get their message out to their own audiences online, so we’ve been publishing an interview series with brands using social media for marketing. So far, we’ve interviewed Cedar Poirier of Newport Naked, Becky DiStefano of Haute Tags, and Jon Buscall of Jontus Media, with more on the way.
Who would your audience want to hear from?
2) Reviews of books, products, or tools that would help your target audience.
Editor and copywriter Suzanne McDonald (Newport Interactive Marketers) was doing video book reviews at one time, and inviting a new co-host for each one. To see her video review of Rawn Shah’s “Social Networking for Business,” this one with co-host and travel blogger Priscilla Pilon (Weekend in Paris), check out 6 Great Tips for Using Book Reviews to Get More Traffic.
What can you review for your audience?
3) A roundup of voices on some topic of interest to your audience.
A tip of the hat to Adam Toporek and Kaarina Dillabough for this idea! See Adam’s “What Is Customer Service?” and Kaarina’s “Money, Marketing and Monkey Business – The Alphabet Series Continues”. Adam and Kaarina put a call out to their audience members asking for input on specific topics, and put together blog posts featuring their favorites. What a great way to get others sharing your content!
What fun topic can you gather a crowd around?
4) A Twitter Chat summary about a topic of interest to your audience.
Copywriters Shakirah Dawud (Deliberate Ink) and Michelle Baker (Corporate Writing Pro) hosted a Twitter Chat for people who write for business audiences. Each wrote a follow-up blog post about the Twitter Chat: Shakirah wrote “Who To Write To When Everyone’s Reading,” and Michelle wrote “Tough Crowd? How to Write Straight to Your Reader.” Each post rounded up remarks from Chat participants, naming names and including links. Guess who drove traffic to Shakirah’s and Michelle’s blogs?
What relevant-to-your-audience topic can you host a Twitter Chat around? Or, what relevant-to-your-audience Twitter Chat can you attend and then write about?
Brainstorm! Share your own ideas for interesting twists on the old-fashioned blog post in the comments!